This was a 10-day test to see if regular pinning on a Pinterest profile that doesn’t have much content or followers will result in any activity such as new followers and views.
Let’s jump in to the case study.
If you make money from blogging (or any other type of website), Pinterest can be a great source of traffic. It takes time to build up a profile that sends you traffic. Online tools can make it easier. Here I used a Pinterest scheduler called BoardBooster (no longer available).
- 1 Case Study: Does Frequent Fresh Pinterest Pins Boost The Profile
- 2 What I Did: 10 Pinterest Pins For 10 Consecutive Days (100 Total Pins)
- 3 A Diary Of How The Test Went
- 4 Review Of The Results
- 5 Key Learnings From This Pinterest Test
- 6 Your Turn To Act!
Case Study: Does Frequent Fresh Pinterest Pins Boost The Profile
First off let’s cover the details of the test and what I wanted to achieve. Don’t worry about the name of the Pinterest account, it’s the old name that MoneyCortex.com used to be called before the rebranding of the business.
Account stats BEFORE the test began:
This website owned the Pinterest account for a couple of years. It’d hardly been used though. For that reason the number of followers, boards, and pins were low. There were 185 followers.
During this test the aim was to find out:
- Could using a Pinterest pin scheduler save time?
- Would scheduling pins result in new followers?
- Would the account be negatively affected such as Pinterest thinking it is spammy.
You may think one huge omission is, “does it send more website visitors?” In this test, only other people’s images will be pinned therefore they can’t send referral traffic. The aim of this is to build the profile and see if it saves time. Long-term the aim would be to get traffic but you need to build up the Pinterest account in the first place!
What I Did: 10 Pinterest Pins For 10 Consecutive Days (100 Total Pins)
When you join BoardBooster you can schedule 100 pins for free to trial the service (obviously it’s no longer available now the whole service has closed down!). Having done some research of other successful bloggers experiences I decided to schedule 10 pins per day for 10 days to reach the 100 limit and that would conclude the test.
I would predominantly repin other popular pins. All would be hand-picked by me.
A Diary Of How The Test Went
I set up my BoardBooster account on a Thursday evening at around 7pm. I completed setting up my account and scheduled pins to go out before 8.15pm that night. All 10 pins went out on time. Unfortunately, I got this message (see screenshot below) saying my Pinterest account had been put into a “safe mode” due to strange activity! OH DEAR!
Not a good start, It also meant I had to change my password which meant also sorting out the Pinterest app on my phone and reconnecting my account to the scheduler. I was now frustrated and worried!
I decided to carry on with the test in the same way and see whether I had more issues. On Friday I added in enough images to my private boards to get through the weekend with the plan to schedule more on Monday. All were handpicked by me, I didn’t use the “Pin Sourcing” feature. All of the images were repins of uploads that were already popular.
Over the weekend all the pins had uploaded successfully so on Monday I scheduled more to cover the next few days. Once again all were repins of images that are already popular.
When I logged into Pinterest using my smartphone on Monday night I was absolutely delighted to see a notification saying I had new followers, 10 to be exact. I was seeing some fast results! Admittedly a few of the followers were a bit spammy but the others were great.
For the last few days of the test I decided to change things up to see if it would make a difference. All my pins so far had been from searching Pinterest and doing repins. This time I decided to pin only original images made by me. I set them all up on Friday to use up the remaining quota.
All-in-all it went very smoothly after the initial hiccup with my Pinterest account going into safe mode. The learning curve wasn’t too hard at all.
Here you can see my completed 100 pins:
The last pin was automatically sent out on the 26th. The analytics took a couple of days to update so in the meantime I kept my Pinterest profile active each day with manual submissions.
Review Of The Results
With all that done I suppose we should see how the final results came out.
Did It Save Me Time?
The short answer is YES! I didn’t time myself using BoardBooster and then manually pinning myself so I can’t give any figures (I should have timed it!). But I’m absolutely clear that it saved me time compared to manually pinning. Logging in and preparing pins to be posted over the next few days is great. It makes posting easier and certainly more efficient.
The other alternative of logging in a few times every single day to manually pin is not appealing and would get in the way of other tasks.
Everything I pinned was picked by me, I didn’t use the “Pin Sourcing” feature. This means in itself the process of finding things to pin and writing descriptions wasn’t any quicker. It’s the fact you only have to login once and upload all the pins in one batch that saves time and energy. But that was my choice, I’m yet to try the “Pin Sourcing” feature which would undoubtedly save more time.
Did It Mean New Followers?
Here’s my data:
Yes, the result was very good!
In the 10 days I increased my follower number from 185 to 252, a big increase in such a short amount of time!
You will notice that over 2 recent days I’ve actually had a couple of unfollows. This is inevitable. When I’ve looked at some profiles it’s clear people only follow you with the intention of hoping you follow back. If you don’t follow back they will unfollow you. Often their profiles are poor quality or they don’t pin things I’m interested in. Therefore I don’t follow them.
Far from it being a bad thing that a few are unfollowing, it really doesn’t matter. I’m not prepared to follow accounts whose images I don’t want to see in my feed.
A second major thing to consider is that for the last couple of days I only pinned original images. That coincided with considerably fewer new followers. Coincidence? I think it’s unlikely to be a coincidence! The correlation is clear but obviously I have nowhere near enough data to conclude causation. I think a daily mix of repins and original pins would make sense though.
As for the overall numbers above is a screenshot of the analytics to see whether other areas saw benefits. If you can’t see it clearly please click on the image.
You can see from the left side that my Pinterest profile impressions increased massively. The average daily impressions were only 12 per day when the test started. It was 136 per day by the end! The “people you reach” has stayed almost exactly the same. As expected the column for “activity from…” has also stayed almost the same. I didn’t pin a single image of my own so no new referral traffic was expected.
Was My Account Negatively Affected In Any Way?
Yes, as I said earlier in the post, my account was temporarily put into a “safe mode” which was frustrating. That was the only problem I experienced. Thankfully it didn’t happen again and I’ve had no problems since.
I’ve used the search function when logged into another Pinterest account to see my pins ranking. Overall I’ve seen no reason to believe this has had a negative effect on how Pinterest views my profile, as you can see from the data in this test.
That brings me to the end of my wrap-up. Overall I’m very happy. I plan to continue building up my Pinterest profile over time. You are welcome to see how things look right now!
Key Learnings From This Pinterest Test
Lessons I hope you can take away from my test of using a Pinterest scheduler:
- It makes it easier to be a consistent pinner.
- Consistent pinning is what will give your Pinterest profile the best chance of growing.
- Even with as little as 100 pins you can gain new followers.
- I did around 80 repins and 20 original pins. You may get very different results if you only do one or the other.
- When your profile is new, only pinning your own original stuff may make it very difficult to get new followers, pinning stuff that is already popular is a better way to go (in the beginning).
- I pinned from lots of different sources, if you only pin your own stuff you may get flagged as a spammer.
- A few of the boards I was pinning to were brand new. I suspect it may be harder for images on new boards to get traction compared to boards that already have high follower counts.
- Some people will follow and then soon unfollow, it’s not a problem, you want quality followers after all!
I think they are most of the key points to be learnt but hopefully you’ve learnt other stuff too!
Your Turn To Act!
If you’re taking your business seriously the using management tools like this gets important the more you grow. Social media tools can be paid for monthly so it’s not a very big investment. It may be a bit tricky to get used to how the tools work at first, but there’s nothing wrong with a challenge in life.
If you want to see growth in your follower numbers by scheduling pins then do something similar and see how your results come out.